PLASTAWAY is a modern NGO run by an alliance of creatives and opinion leaders from the areas of media, politic, sports and entertainment aiming to inspire people from all around the world to avoid single-use plastics.
By becoming a worldwide movement PLASTAWAY will join forces with international celebrities to create viral educational campaigns and social-media projects. We’ll bring together NGOs, brands, celebrities and influencers to generate the highest reach possible.
PLASTAWAY will form a social community enlightening people all around the globe through modern and innovative actions, introducing sustainable, long lasting alternatives to everyday products. We’ll bring together NGOs, brands, celebrities and influencers to generate the highest reach and impact as possible and reduce single-use plastics.
Together with partners and brands fighting for the same cause PLASTAWAY will start to launch products to help support the good cause. From sustainable jewelry to make a lifestyle-statement to real alternatives to single-use plastics: PLASTAWAY will have an immediate impact.
To improve visibility, PLASTAWAY will publish multimedia-based campaigns such as billboards, adverts in newspapers, books for adults and children, digital tutorials, social media campaigns and collaborations with „Ecofluencers“. Last but not least, PLASTAWAY will bring the fight against single-use plastics to the streets: Info booths, street actions, cleanups and many more to come.